Why July to September Could Be the Best Time to Buy an Engagement Ring

When it comes to finding the best time to buy an engagement ring, understanding seasonal trends and planning ahead can make all the difference in getting the perfect ring without breaking the bank.

Navigate This Guide:

• Introduction
• Best Time to Buy an Engagement Ring: 8 Practical Tips and Considerations 
• Understanding Seasonal Buying Trends of the Engagement Ring Market
• Negotiating with Jewelers: Strategies and Expectations
• Peak Proposal Seasons
• The Influence of Seasonal Sales on Prices
• Quality vs Cost: A Delicate Balance
• Conclusion
• 10 FAQs

Introduction

When it comes to territory as unfamiliar as a proposal, the first question on almost anyone’s mind is, simply, when? When and, more importantly, how will you know the time is right?

The poetic, starry-eyed answer is that familiar old you just know. But, for anyone who is looking to nail down the practicalities and approach the situation hands-on, this is probably the least helpful answer any friend, sibling, parent, or co-worker could possibly say to you.

The real question on any fiancé-to-be’s lips is this: how and when can I get the best ring possible without going over budget?

Diamonds are a major investment – one of the biggest many of us will ever make, not only in terms of significance but cold hard cash, too.

So, do some months represent a better time to invest than others? And, if so, is it really possible to make your budget stretch further with a little careful forward planning?

Before we dive deeper into the specifics, here are some practical tips to help guide your decision-making process:

Best Time to Buy an Engagement Ring: 8 Practical Tips and Considerations 

Buying an engagement ring is a significant decision, both emotionally and financially. Knowing the best time to purchase can lead to substantial savings and satisfaction. Here are key tips to guide you through this process, especially when considering the best time to buy an engagement ring. 

• Tip 1: Capitalize on Off-Peak Seasons – Timing is Crucial: The best times to buy an engagement ring are typically during off-peak seasons. Consider periods like post-Christmas and late summer, when demand is lower, and jewelers may be more inclined to offer discounts. 
• Tip 2: Monitor and Leverage Seasonal Sales: While Christmas and Valentine’s Day are popular times for proposals, they are often preceded by sales. Keep an eye on holiday promotions, but be mindful that these sales are more about clearing inventory than offering the best quality for the price. 
• Tip 3: Understand Market Dynamics and Trends: Stay informed about the diamond market trends. For instance, prices can fluctuate based on global economic factors, diamond supply, and industry demands. Buying during a market dip can result in significant savings. 
• Tip 4: Plan Around Major Industry Events, they Impact Prices: Major jewelry shows and industry events often lead to new collections and stock clearances. Buying just after these events can help you find good deals on existing inventory as jewelers make room for new pieces. 
• Tip 5: Look for Post-Holiday Returns to Take Advantage: Post-holiday periods often see an influx of returned merchandise, which jewelers are keen to resell. This period can offer unique opportunities for buyers to purchase high-quality rings at reduced prices. 
• Tip 6: Consider End-of-Financial-Year Sales and Opportunities: Many jewelers have sales targets they aim to meet by the end of their financial year. Shopping during this time might enable you to negotiate better deals, as stores strive to maximize their annual sales figures. 
• Tip 7: Research and Compare Online, it’s Key: Utilize online resources to compare prices and styles before making a purchase. Online retailers often have lower overhead costs, allowing for competitive pricing. However, be sure to buy from reputable sources to ensure quality and authenticity. 
• Tip 8: Be Patient and Flexible, it Pays Off: Sometimes, the best deals come to those who wait. Being patient and flexible with your timing can lead to unexpected opportunities for discounts or the perfect ring coming into stock.

Now that you’ve got these practical tips, use Jeweler AI below to find the perfect engagement ring that suits your style and budget:

Understanding Seasonal Buying Trends of the Engagement Ring Market

The late summer months – July through to the end of September and early fall – often represent an excellent time to bag a deal on fine jewelry, although it’s always worth paying attention to seasonal deals around major holidays.

But this is, in many ways, an answer of two halves.

Off-Peak Opportunities

On the one hand, jewelers will be keen to pursue sales during those naturally occurring ‘quiet periods’ throughout the year. As the summer is winding down, families are getting back to the grind after a much-needed vacation, and fall has not yet reached its full beauty, it seems inevitable that jewelers will get less attention.

As a result, you might be able to find a few deals.

Holiday Sales and Discounts

Then again, the busier times of the year also represent the most competitive times of the year. The Christmas period – and, of course, the first couple weeks of February, when Cupid starts firing his arrows – represent major events for jewelers across the country, and, to make the most of those months, they have to be competitive.

Holiday deals prove popular among customers, but remember that the diamonds themselves are unlikely to be on sale. Beautiful diamonds are rarely, if ever, reduced in price. 

Negotiating with Jewelers: Strategies and Expectations

You’ve likely heard it said that negotiation is an art, although it’s pretty likely you’ve never had to do it for yourself – unless, of course, you’ve ever found yourself on a used car forecourt. So, is the jeweler the right place to win your negotiating wings?

In-Store Negotiations

Some jewelers will make room for a little on-the-spot negotiation, but this is a case of luck, trial-and-error, and confidence. It’s not as common as it used to be, and none of the bigger chain stores will offer any real flexibility on price. 

What’s more, you’re sure to find a better price online…

Online Price Flexibility

Most of us are not just out of practice when it comes to negotiating – we’re decidedly unpracticed – and, when the stakes are this high, trying to negotiate a little something extra with your jeweler can be difficult. That’s where the online world comes into play.

At WillYou, we don’t have the same operational costs as brick-and-mortar jewelry stores and diamond sellers, and we pass those savings onto our customers. Our online prices reflect the nature of our business, and that’s a great benefit to you when it’s time to start shopping. 

Peak Proposal Seasons

What’s the one thing that keeps the wheels of the engagement industry turning? The number of guys going down on one knee at any given point in the year. And, while plenty of fiancés-to-be will likely choose to play the long game, hide the ring in their sock draw, and wait for the ‘perfect moment’, plenty more will be responsible for those predictable spikes in sales at jewelers across the country.

The Most Popular Times Of Year to Propose

At the moment, Christmas and Valentine’s Day seem to have retained their popularity among prospective fiancés, although we’re not ruling out any major holiday just yet.

If we asked you to think of the most romantic day of the year, we’re willing to bet on the fact that your mind has probably already landed on Valentine’s Day. The rose-red and candy-sweet holiday is pretty much synonymous with romance, right?

In actual fact, we have plenty of reason to believe that one of the most popular scenes for the modern proposal is in front of a roaring fireplace decked with boughs of holly, ankle-deep in fresh white snow, or under the mistletoe and a garland of twinkling Christmas lights.

What does this mean? It means that some of the biggest times for proposals are placed at regular intervals throughout the year: New Year’s, Valentine’s Day, summer vacation on the beach, and the Christmas period all represent great calendar events to home in on for fiancés-to-be.

Why is this important to know? Because, as an investor, understanding supply and demand – when jewelers will be garnering more interest and making more sales, vs when they will be looking to draw in business – is incredibly valuable to your search.

The Influence of Seasonal Sales on Prices

Very few of us are immune to the pull of the sale. Limited-time offers and opportunities to bag a ring below the usual asking price can be pretty seductive, but are they essential to making a strong investment?

Holiday Sales and Discounts

Many jewelers will run sales at certain points throughout the year. It’s important to remember, however, that a good diamond will never need to go on sale, so you’re getting a discount on the setting, not the diamond.

Also, think about the last sale you visited. You don’t need to go to Black Friday to know that any store running a good deal is apt to become pretty busy, pretty quickly. A good jeweler will always make ample time to see each one of their customers on a personal basis, but, even so, a busy shopfloor can make it more difficult for you to take your time browsing.

This is where being able to shop online becomes so valuable. A reputable online store – as opposed to a busy jeweler – gives you the ability to browse without interruption or the dreaded feeling of time pressure. With a decision as important as this, you don’t want to rush anything. Finding your ring on a trusted online platform will allow you the time and space to make the best decision. 

We’re committed to giving customers all the information they could possibly need in order to make the best decision of their lives even better. No more racing downtown on your lunch hour, squeezing through holiday crowds or window shopping until all the price tags blur together. Just you, and a beautiful range of choices priced in a way that makes sense. 

Quality vs Cost: A Delicate Balance

Understanding diamonds, and how they are priced, is the key to ensuring that you’re getting a good price – whether you negotiate or not. 

The first thing you need to do is augment your knowledge of diamonds, and diamond rings. Like learning to walk before you can run, you need to know how to buy an engagement ring before you set foot in the store. Learn about the four Cs of diamonds – how far you can expect your budget to take you – and what you value in a diamond.

With that information on your side, you won’t even need to learn the basics of negotiating – you’ll be able to tell for yourself whether the price is fair or not. 

This is where researching the basics before buying an engagement ring will prove invaluable. You can’t keep drumming the price down without making a couple of concessions, so understanding the 4Cs and knowing which aspects you’re willing to bend on – maybe you’re okay with a SI graded diamond rather than a VS graded diamond, or a smaller carat weight – is essential.

Cut, Color, Clarity, Carat

You can know if you’re getting a good deal and a diamond with just a little homework. 

A fair and reputable jeweler won’t steer you wrong. But, as mentioned earlier, the importance of cut, clarity, carat weight and color are all pretty big concepts to process on the spot. You need to know why clarity is important, how carat weight and color impact value but not necessarily the diamond’s visual impact – and which of the four Cs are most important to you.

Evaluating Diamond Quality

Jewelers dedicate a large part of their lives to studying diamonds, and the language they use to understand and describe each individual gemstone remains pretty alien to most of us. 

The quality of any GIA certified diamond – the only sort of diamond you should ever invest in – is carefully described via a number of grading systems known as the four Cs. Its quality is, of course, what determines its value, and whether or not it makes financial sense for you to invest into it.

We are continually adding more and more up-to-the-minute information to willyou.com in order to ensure that prospective fiancés are able to browse our online store with a strong foundation of knowledge in order to find the perfect ring at the best price possible.

Unless your budget is into six or seven figures, you won’t be able to get a diamond that scores perfectly across the four Cs. A good deal will be one that fits your criteria without charging for features that aren’t there.

To someone who has never studied the diamond grading systems before, SI might sound highly undesirable – when, in reality, it represents an excellent grade for someone looking to balance eye cleanliness with a good size and cut, on a relatively modest budget.

Custom Ring Creation Timeline

Whether you’re creating a one-of-a-kind engagement ring from scratch, or simply having an engraving added to an existing design, timing is absolutely everything when it comes to spending your money.

Crafting and Completion

How long it will take to craft your engagement ring will vary significantly depending on the complexity and originality of the design, an engagement ring can take anywhere from a week to a couple of months to complete. If you and your jeweler are starting from the drawing board, then give yourself at least eight weeks before booking that reservation.

Do you see where we’re going with this?

Let’s say you’ve just booked your summer vacation, and it occurs to you that this would be the perfect time to call ahead and arrange a truly unforgettable beachside proposal. For you, the best time to buy an engagement ring – regardless of seasonal offers, sales, or peak times – is, to put it bluntly, ASAP.

You can’t rush art and, if you try to speed your jeweler up, you’re probably not going to get anywhere.

If you have no deadline to meet, then you can simply put your feet up while the jeweler does all the hard work, and take some time to put your plans in place for the moment that ring does find its way into your hands.

Conclusion

Deals are great. Every shopper knows that rush of stumbling across a sale. But buying an engagement ring is unlike any other purchase you will make, and there is a lot more to a good investment than a discount price sticker.

In our opinion, opt for a time when the jeweler is relatively quiet. Squeeze every moment out of your consultation to talk, learn, pick the jeweler’s brain, and, most importantly, experience those rings in-person before making your big decision.

Building that relationship and negotiating the price down a few digits will make up for any deals you may have missed, but a couple of hundred dollars saved can’t replace the experience of working with your jeweler’s expertise, rather than against their price tags.

The best time is, at the end of the day when you and your finances are ready to go ahead with this purchase.

10 FAQs

• Q: When is the best time of year to buy an engagement ring? 
• A: The best time is often during off-peak seasons, such as late summer or post-holiday periods like January and February. These times usually coincide with lower demand and potential discounts.
• Q: Can I negotiate the price of an engagement ring with jewelers? 
• A: Yes, negotiation is possible, especially with independent jewelers. Being informed about the ring’s value and showing willingness to discuss the price can lead to favorable negotiations.
• Q: How far in advance should I start looking for an engagement ring? 
• A: It’s advisable to start looking at least two to three months in advance. This timeframe allows for thorough research, comparison shopping, and any customizations or sizing.
• Q: Do engagement rings go on sale during holiday seasons? 
• A: Yes, engagement rings often go on sale during holiday seasons like Christmas and Valentine’s Day. However, be cautious as these sales might focus more on clearing inventory than offering the best deals on high-quality rings.
• Q: Is it cheaper to buy an engagement ring online? 
• A: Buying online can be cheaper due to lower overhead costs for online retailers. However, ensure you purchase from reputable sources and consider the benefits of seeing and trying on the ring in person.
• Q: How do I ensure I’m getting a good deal on a diamond ring? 
• A: Educate yourself on the 4Cs (Cut, Clarity, Color, Carat) of diamond quality, compare prices across different retailers, and read reviews. Certifications from reputable labs like GIA can also ensure the diamond’s quality.
• Q: Are there specific months that are best for buying diamond jewelry? 
• A: While there’s no specific “best month,” periods like January (post-Christmas) and late summer often see lower prices. Also, consider shopping during industry events and fiscal year-end sales.
• Q: Can I return an engagement ring if it’s not right? 
• A: Most jewelers have return policies, but the terms can vary. Always inquire about the return policy, including the time frame and conditions for returns or exchanges, before making a purchase.
• Q: Should I buy an engagement ring during Black Friday sales? 
• A: Black Friday can offer good deals, but it’s important to research and ensure you’re getting a quality ring at a good price. Don’t be swayed solely by discounts; consider the ring’s overall value and quality.
• Q: Is it better to buy a ring set or individual pieces? 
• A: This depends on personal preference and budget. A ring set can offer convenience and often better value, but purchasing individual pieces allows for more customization and flexibility in choices.

Explore JewelerAI‘s innovative approach to find your perfect engagement ring at the best time. Experience personalized, expert-driven selections today.